Spat will support the development of four new radio stations, which can be heard via DAB+ from 2024. “In Kronheit’s planned new station group, I see a great opportunity to help shape an innovative, modern programming strategy for the highly dynamic Austrian radio market; Something I’ve wanted for a long time,” he says. The planned expansion of various channels is based on amendments to the law. This means that six DAB+ programs are now possible per provider and coverage area, instead of the previous two.
“Their decades of experience in the radio sector will help us close the gap to today’s market leader (Ö3, Note) and further increase the lead of private radio stations in the listener market,” said Mario Fruhauf, Managing Director of Kronheit, with conviction. Will do.” , “For the first time in our 20-year history, we can significantly increase our product diversity and offer a wider range of products to the listener market,” said Philipp König, managing director of Kronheit. Working with Spatt is Daniela Linzer, who was previously responsible for the program.
Kronheit is the private radio station with the widest reach in Austria. In the most recent radio test, the radio station achieved a daily reach of 11.1 percent in the target group of ten years and older. For comparison: Spatt’s former employer Ö3 had a reach of 31.2 percent. Kronhit achieved a daily reach of 17.3 percent among 14 to 49 year olds. In terms of market share, Spat’s new professional house gained eight percent (10+) and 12 percent (14-49).
Spatt has been leading Ö3 since 2002. This year he handed over this post to Michael Poser. His ORF career began in 1996 in Ö3 program planning. Two years later he was promoted to the rank of deputy. Ö3 Boss.