The German Family Minister – in constant coordination with Finance Minister Christian Lindner (FDP) – could use good pictures at this time. Perhaps that’s why the Green Party hired two full-time photographers for the 48-hour trip to the voters, who had to capture every scene. After this, the social media team of the ministry posted the results on Instagram and X (Twitter). Ministers at the Business Women’s Breakfast, Ms Paus with young female footballers at the stadium of Bundesliga football team Eintracht Frankfurt. Videos related to this are also available.
Expensive fun: two days from 13 to 15 August under the motto “Lisa poses out and about for society” cost the photographers an impressive 12,000 euros. In contrast, party friend Annalena Baerbock was exceptionally frugal this time: her Foreign Ministry paid “only” 6,000 euros for summer travel photographs, while Labor Minister Hubertus Heil spent only 2,131.60. Other ministers decided not to go on the summer trip for their own PR.
Lisa Paus’s family ministry justified the high expenditures with low staffing levels in her own press office. This has made it necessary to hire external photographers. And they are expensive.
