Kártner Linnéan didn’t exaggerate: in fact, they came every ten minutes – and they wanted publicity just for the sake of it. You might see a friendly bus driver winking at an even more friendly blonde woman. Slogan: “No one comes too often”.
A little vulgar, but equally sensual? In any case, complaints of “bad taste” increased. Feminists and people across the spectrum felt offended and the PR campaign created a huge stir.
This is a matter of great pleasure to the advertising agency, which they will certainly never admit publicly. Neutral observers are also pleased, but their opinions are not interesting.
In any case, the people responsible for the Kärntner Linnaean liked to keep their tails under their belts. “They would not have meant it in the way it has been interpreted,” it says. It was not the company’s intention to create such an organization. Yes, eh.
Politicians immediately reacted very kindly, noting that the advertising campaign, which had only started on September 23, was not coordinated and anyway: “This advertising is unnecessary and wrong,” said the office of State Transport Councilor Sebastian Schuschnigg (ÖVP). Said.
In any case, the campaign of an agency from Graz is immediately changed and the subject matter is thrown into the trash. But: the ten-minute frequency remains popular in public transport, i.e. still six times per hour. Nobody really comes to Carinthia very often.