Unthinkable for true wine lovers. Instead of enjoying the wine from elegant 0.75 liter bottles, the grape juice will soon come in 0.5 liter returnable bottles. Returnable is a trend today – and the bottling of the wine should be no exception.
The argument for reusable wine bottles is as follows: This can save a lot of CO₂, since the bottle is a significant environmental factor and therefore an important ecological turning point in the wine industry.
Shortly before the world’s largest trade fair ProWein in Düsseldorf (19th to 21st March) there is a lively discussion about new packaging for wine. There are even voices that speak of an approaching “packaging revolution”.
In addition to reusable beer bottles, a flat plastic bottle made of 100 percent recycled material in a package format that should fit in any conventional mailbox is currently being discussed.
The “frugal bottle”, a wine bottle made of paper with a food-safe inner coating, is also a topic, as are so-called bag-in-box solutions, i.e. three, five or ten liter cartons lined with foil with a tap, the contents of which up to has a shelf life of up to eight weeks.
As the wine industry grapples with the ideal packaging, wine consumption has declined over the past year. Because of inflation, ten percent less wine was bought in Germany than in the previous year. Wine prices rose by 6.6 percent.