Like so many online retailers, myToys.de, along with the Mirapodo shoe retailer, suffered greatly from the poor economic development. That is why the Otto Group has decided to discontinue business operations. This should happen in the course of the year, but no later than February next year, as “Stylebook” reports. This affects 800 employees, both in the group itself and in the branches.
Group CEO Sebastian Klauke explained in a press release: “In view of the business model, which has been in deficit for years, we had no other alternative, even after intensive examination.” That means that “shop for beautiful shoes” – that’s Mirapodo’s advertising slogan – is over .
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