The marketing disaster with the “vaccination sheep buttons” (Report24 reported) from 2021 was followed by the next embarrassing advertising blunder at Pfizer Germany. In the course of an Instagram campaign, with which the pharmaceutical company pretends to want to draw attention to rare diseases, Pfizer accidentally reposted the “vaccination damage by Pfizer” post by an affected person. Satire or surprising admission of guilt by the pharmaceutical giant? None! Report24 spoke to the author of the posting – the artist “Lillith Korn” who was affected by the vaccine – about the unexpected Pfizer coming out.
An interview with Edith Brötzner
The contribution of 39-year-old Berliner Lillith Korn entitled “High five for vaccination damage by Pfizer” was admired in the Insta story of “selten_bewegt by Pfizer” for a whopping 23 hours. Then not only was this deleted, but all users who had suffered from health problems since the sting were also blocked. But how did this embarrassing marketing faux pas come about?
With the Instagram page “Selten_bewegt by Pfizer”, Pfizer Germany wants to “inform about rare diseases (with and without a diagnosis, mind you) and make a difference together”. In order to generate attention for these “rare diseases”, the pharmaceutical company asked affected Instagram users to post a picture of themselves as part of a marketing campaign, tag it with the hashtag #high5ForRareDeseases and add the “selten_bewegt” page to link. At the same time, five other people should be tagged in the course of this campaign.
Pfizer’s promise to social media users: With your post, you would be “part of something really big”. At the same time, the group states that it will donate two euros to the association “die ACHSE eV – the Alliance for Chronic Rare Diseases” for every user-generated post. The description does not reveal which rare (and possibly new?) clinical pictures Pfizer is now looking for. A rogue who suspects evil behind this campaign.
No communication with those affected
After life writes the best stories, it was not long before people who had been vaccinated against the Corona virus took notice. Since this vaccination damage is still officially reported as “rare cases” despite the noticeable accumulation, a group of those affected decided to take part in the campaign and give a virtual “High Five for vaccination damage by Pfizer”. The paradox: a user’s contribution was promptly shared on the official Pfizer account and was there to be admired for a whopping 23 hours in the story of the pharmaceutical giant.
The enthusiasm of those affected by the vaccination about Pfizer’s accidental coming out was short-lived. After the marketing blunder was noticed, the post disappeared from the scene as quickly as it appeared there. Communication with those affected does not seem to be an option for Pfizer Germany. These were simply blocked without further ado. Lillith Korn, the author of the post, took the incident with humor and countered on Instagram: “Cool, now Pfizer is paying €2 for my vaccine damage. More so than with others, you have to see everything positively.”
Screenshots lillith_korn
In a moving interview, the tough author – who let the increasing social pressure move her to the fatal stab – tells us about her doctor’s odyssey, her daily fight for health and the desire to educate the general public.
Unlike many of those affected, Lillith is not discouraged. She actively networks with other vaccination victims and has already published a book entitled “Post Vac – Survive” in cooperation with them, doctors and journalists. This work contains stories from almost a hundred people affected. A loud outcry that not only actively demands help and attention from the public, politicians and health insurance companies, but at the same time strikingly shows how conspicuously the reports of those affected overlap in terms of content.
Even if it is only a matter of time before all dams break and the vaccine damage can no longer be swept under the carpet: Pfizer is still silent and has so far left our mail request (in the sense of journalistic duty of care) as a marketing blunder unanswered. It remains to be seen whether an employee with common sense has to take responsibility for this or whether a sleepy trainee has been fired.