Amazon justified the price increase on Tuesday in a nightly email to existing customers with “general and material cost changes due to inflation, which are based on external circumstances beyond our control”.
The change applies “at the earliest when the next payment is due, on or after September 15, 2022,” it said. In the announcement on Tuesday, the world’s largest online retailer also pointed out that it was the first increase since 2017 and that the offer had been expanded in video streaming, among other things. was in Austria Amazon Prime launched in 2014; back then it cost 49 euros a year.
Prime is for Amazon an important tool for customer loyalty. The more than 200 million subscribers worldwide get at Amazon and participating dealers on the platform free shipping even without a minimum order value and can also access video and music streaming, among other things. Had in the home market USA Amazon already announced a price increase from 119 dollars (116 euros) to 139 dollars (136 euros) with annual payment in February.