“We are putting it up for auction and appealing to Elon Musk in particular to buy it, protect it and make the best use of it,” retiree Ferdinando Sciabarrà told Italy’s Corriere della Sera. Years ago, official investigations revealed that most of the impressive rock belonged to the pensioner. The Scala dei Turchi was therefore passed on for generations.
So far, the dream beach has also been open to the public, but the owner is annoyed by the many “influencers” who use the beautiful idyll for photos on their social networks. The well-known ledge in particular is an “Instagram hit”. A few summers ago, a tourist portal chose the most popular beaches: Scala dei Turchi in the province of Agrigento took first place in Italy. The problem: The rock threatens to break off due to the crowds.
If the Italian wishes, Musk should now help to solve the problem. With the spending spree that Elon Musk has recently succumbed to, it would come as no surprise if he jumped on this offer. In any case, the lawyer for the Italian pensioner already has ideas about what Musk could do with the dream beach: for example, organizing fashion events. It remains to be seen whether the motto here will soon be: “Musk does it!”
