The Salzburger (59) had several offers – one of which he could not refuse. It came from Red Bull and Marcel Hirscher. As the “Salzburger Nachrichten” reports, Giger will be responsible for “Global Sports” at Didi Mateschitz’s company and will primarily be responsible for Marcel Hirscher’s ski projects.
Above all, the Hirscher ski brand Van Deer is to be promoted with the help of the former ÖSV sports director, who brings his knowledge with him as the long-standing head of the department for development, research and innovation within the local ski association.
“It was Marcel’s express wish that I should take over,” said Giger in the SN. It all happened very quickly, but at Red Bull “a big field” opened up for him.