While more and more companies are turning their backs on Putin and the entire Russian Federation every day and, out of solidarity with Ukraine, are refusing to do business with Russia and thus indirectly financially support the war of aggression, there are also well-known international companies that are standing by the Kremlin keep. First and foremost: Nestlé.
But a big shitstorm is brewing over the giga group, which according to “Forbes” with 90.8 billion US dollars with a profit of 8.7 billion US dollars currently ranks 42nd among the world’s largest companies – or is he already broke out.
Because, unlike a long list of other companies, Nestlé had not yet commented on possible boycotts or withdrawal from the Russian market, but now, after three weeks of war in Ukraine, the billion-dollar company has made it clear that it will remain in Russia.
Nestlé is thus supporting the Russian economy and thus also the war – untenable for many people who are now calling for a big Nestlé boycott – including with creative and provocative modifications of the well-known Nestlé logo (see tweet).
For Nestlé, it is of course not the first time that the group has come under fire from criticism. Boycott calls have often been made against the billion-dollar company and its more than controversial business practices – among other things because of human rights violations.
It is doubtful that Nestlé will be too bothered by the current shit storm – unless, given the massive wave of solidarity with Ukraine, this time more people than ever are outraged and actively oppose the purchase of Nestlé products. The annual balance sheet of the group will show it.