Total Gaga: A new example of politically correct madness was delivered this week by candy maker Mars-Wrigley: To a “more dynamic and progressive world” to depict, drastic changes are now to be made to the “M&M” brand with immediate effect.
A commentary by Daniel Matissek
In particular, the green and brown M&M characters with “female” connotations are to be comprehensively redefined: in the green M&M, the stiletto boots are to be exchanged for sneakers. This is intended to symbolize trust and “empowerment” as attributes of the “strong” woman who should stand for more than just her boots. The relationship with the brown M&M, for which the paragraphs are shortened, is also to be presented as less conflictual. In addition, the red M&M should lose its rowdy character in favor of a friendlier character.
On the company website a special question window (Q&A) has already been introduced for all M&Ms. These “innovative” measures are intended to address any existing or future allegations of sexism or lack of diversity, the main issues and lobbying preoccupations in the Woke-Represent universe, be nipped in the bud.
But that’s not all, Mars-Wrigley not only wants to be involved in production, but also in the future throughout the company setup adapt to what is apparently considered the “zeitgeist” there: In addition to the introduction of “gender-balanced” management teams From now on, the US group will also submit to an annual “independent” diversity inquisition, which is supposed to check the company’s advertising.
Cathryn Sleight, the company’s chief growth officer, said M&M has long been committed to the goal “colorful fun for everyone” to accomplish. The changes at M&M are now one “Even more concrete implementation of this goal”, in which the brand has always believed: “that everyone has the right to enjoy moments of happiness” and “Having fun is the strongest way to make people feel like they belong.” Jane Hwang, Vice President of M&Ms and Dove/Galaxy, announced they wanted to “start a movement” with the rebrand.
Aside from the fact that there are certainly people who are in psychiatric treatment for less crazy statements and “visions”, this insanity provides another harrowing insight into the mind of western corporate headquarters in the 21st century.
