That was probably too much for US TV. Because an advertisement with the name of the sponsor “EasyToys” could be seen on the ice, the curling broadcast was simply stopped. The qualifying tournament for the Olympic Winter Games took place in Leeuwarden (Holland). According to “Sports Illustrated”, the advertising of “EasyToys” and its logo are unreasonable for the viewer. Japanese broadcasters also stopped broadcasting because of advertising for the sex toy company.
The video of the Americans’ opening round match was unavailable due to an “unforeseen sponsorship conflict with the local organizing committee.” The curling association announced on Sunday on Twitter. According to the world association, the broadcaster NBC is working with the organizers on a solution.
NBC and “EasyToys”, which claim to be the market leader in Holland and Belgium, did not give any official statements.
