57 percent of all retailers suffer from existential fears, every fourth stationary retail company can no longer fully service incoming invoices, every fifth company (19 percent) can no longer pay double salaries (Christmas bonus) on time. 56 percent of one-person companies go home empty-handed as entrepreneurs. 11 percent could be affected by insolvency within a month, another 17 percent within three months. A third of the trading companies (32 percent) feel compelled to reduce their own staff.
These are the worrying results of a quick survey by the trade association among domestic traders – from SMEs to chain-branch companies.
Retail Association Managing Director Rainer Will emphasizes: “The results of the survey clearly show what is needed: Rapid help and rapid opening of the trade, which has never been a Corona hotspot and which is experiencing existential problems due to the hard lockdown. Every additional day on which we have to be closed during the Christmas business is fueling the dying of retailers. ” Planning security is zero, and frustration with dealing with the industry is high.
Only about every seventh trading company surveyed (14.5 percent) is satisfied with the way the Corona state aid has been processed. This is probably due to the fact that the details of the new aids are still pending and the accuracy and timely receipt are in doubt. Many young companies that have generated little or nothing in the past two years would also have the feeling of falling by the wayside and sinking into bureaucracy. Will: “The small companies fear long waiting times instead of rapid cash flow, the large companies only see a fraction of the actual losses covered. This is the balance sheet of the Austrian dealers. “
While the companies surveyed were still able to generate an average of 31 percent of their annual sales in November and December alone in the pre-crisis year 2019, this year the Covid pandemic and the renewed nationwide lockdown in retailing in the run-up to Christmas are once again putting a huge spill on their bill. “Our retailers apart from essential goods are expecting a sales slump of 51 percent this year during the Christmas business. But local suppliers in the tourist regions are also struggling. Taking into account the recommendations of the trade association in state aid is therefore a high priority in order to avert irreversible damage to the industry, ”says Rainer Will.
The trade association’s lightning lockdown survey took place November 26-28, 2021. 236 retailers (68 stationary retailers, 14 online retailers and 154 omnichannel retailers) of all sizes from the group of over 4,000 members of the retail association took part in the online survey on the effects of the fourth nationwide lockdown.