The accident is said to have occurred during advertising shoots on a closed slope in Sölden. The Slovenian is said to have checked the site and, according to the police, was without a helmet. Grilc is said to have crashed his head on a snow-covered rock and died on the spot, although his companions immediately began to attempt resuscitation. Five years ago, Grilc suffered serious back injuries in a fall and had to be flown to the hospital in Schladming by helicopter.
Grlic leaves behind a wife and two children. The Slovenian was also very good friends with Anna Gasser and her partner Clemens Millauer.