Herbert Vlasaty, one of the two managing directors of Julius, emphasized that the motif was no longer in keeping with the times Meinl am Graben GmbH in a press conference. The new brand identity now relies on the familiar MeinlHat presented on teal background.
There is criticism of the decision on the net. The liberal politician Leo Kohlbauer joined the debate: “It is the sign of a completely broken society when the traditional delicatessen shop Julius Meinl abandons its golden moors in advance obedience,” he writes on Twitter.
“Today we are opening new capital”, emphasized co-managing director Udo Kaubek. State-of-the-art technology was installed and, at the same time, an attempt was made to maintain the building’s charm. The first floor can now be reached via a curved spiral staircase. The coffee bar on the ground floor has been preserved, where the in-house roasts are offered for sale. The redesign took five months. During this time, a pop-up store was set up in Maysedergasse.